Corporate Identity
Corporate Identity is the manner in which a corporate entity presents itself to the public, its employees and all relevant stakeholders.
All the corporate design elements like logo, colors, taglines, typography, stationery, collateral, trademarks that you typically associate with an organization make up some of its Corporate Identity.
Perception can either make or mar a company’s reputation in the marketplace. How your company is perceived by the outside world is essential to its success in the modern business playground.
A simple definition of Corporate Identity is the manner in which a corporate entity presents itself to the public, its employees and all relevant stakeholders. These presentations include a set of corporate design elements, your values and your internal and external communications.