A digital strategy focuses on the application of digital technology to improve business processes and performance.
In the near future the word Digital Strategy will be synonymous with Business Strategy as modern businesses are speedily moving towards a holistic digital transformation.
A Digital Strategy focuses on the application of digital technology to improve business processes and performance. This strategy could be applied to existing businesses to create a road map and tactics they can adopt to sustainably transition from traditional business models to more efficient and scalable processes, or create better products.
A good strategy focuses on digital as a tool to meet business goals, rather than digital as a goal to aspire to.