Team Member
STRATEGY
A brand strategy is a long-term roadmap for the design, development and promotion of a successful brand in order to achieve clearly set goals.
What is Brand? A brand is your customer’s perception of your company. It is the set of ideas and emotions aroused in the mind of a people whenever they experience your business, product and service.
So, a Brand Strategy is a long-term roadmap for the design, development and promotion of a successful brand in order to achieve clearly set goals. A successfully documented and executed brand strategy is the difference between the brands we love and the ones we hardly remember after an interaction with them.
As a strategy and design agency based in Lagos, Nigeria, Bubenwosu deploys only the best research and analytics methods and tools unique to the markets in which we operate to deliver the best possible results for our clients.
Some key components:
- Goals
- Brand Architecture
- Brand Attributes
- Archetypes
- Mission Statement
- Positioning Statement
- Messaging
- Visual Identity
- Brand Personality
- Competitor Analysis
- Target Audience
- Customer Journey
- Strategic Partnerships
- Timeline
- Priorities and recommendations
I have worked with Bubenwosu for over five years now. They have seen me through the successful launch of three brands and the relaunch of one company. I can't possibly think of a better team to handle a brand development project. The creativity, patience and excellence at what they do. I couldn't think of a better firm to trust with my brand.
Founder, Omaka by Oma
