Team Member
STRATEGY
What is Brand? A brand is your customer’s perception of your company. It is the set of ideas and emotions aroused in the mind of a people whenever they experience your business, product and service.
So, a Brand Strategy is a long-term roadmap for the design, development and promotion of a successful brand in order to achieve clearly set goals. A successfully documented and executed brand strategy is the difference between the brands we love and the ones we hardly remember after an interaction with them.
Some key components of a holistic brand strategy:
- Goals
- Brand Architecture
- Brand Attributes
- Archetypes
- Mission Statement
- Positioning Statement
- Messaging
- Visual Identity
- Brand Personality
- Competitor Analysis
- Target Audience
- Customer Journey
- Strategic Partnerships
- Timeline
- Priorities and recommendations
I have worked with Bubenwosu for over five years now. They have seen me through the successful launch of three brands and the relaunch of one company. I can't possibly think of a better team to handle a brand development project. The creativity, patience and excellence at what they do. I couldn't think of a better firm to trust with my brand.
Chioma Nwigwe
Founder, Omaka by Oma
