Brand Positioning is the distinctive position your brand holds in the mind of its target audience.
Client’s often ask, what is Positioning and why does it matter?
Brand positioning is the distinctive position your brand holds in the mind of its target audience, and it matters because strategic positioning is responsible for your brand equity. Brand equity refers to the value premium a company generates from a product with a recognizable name when compared to a generic equivalent.
Ever wondered why a Rolex costs significantly more than its peers? That’s right, Positioning.