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CASE STUDIES

Designing A Group Website For 4 Separate Entities

Newcross is a wholly indigenous group of companies committed to solving energy challenges with a focus on business excellence and optimum value to their stakeholders.

Newcross is a wholly indigenous group of companies committed to solving energy challenges with a focus on business excellence and optimum value to their stakeholders. The group has four subsidiaries, Newcross Petroleum, Newcross Exploration and Production Limited, Newcross Energy, and New X.

We were tasked with developing a central website for all four independent entities, accessible through a single group domain.

Client: Newcross

Industry: Energy

Services: Brand Identity, wed Design

The client needed for each subsidiary to maintain their own unique identity on the website child level.

To achieve this we created group level parent webpages that linked to subsidiary homepages. This way all four subsidiaries could benefit from Search engine Optimization (SEO) efforts implemented at both group and subsidiary levels of the website.